Valley website will feature a fresh logo, new designs and updated software.
By Asher Miles, Staff Writer
After twenty years, Valley College will be showcasing a contemporary logo and a fresh design on the new website, with the school currently partnering with Sensis for the website migration.
Last semester, students voted on a new logo for the college, with the winning choice featured on the new website. The modernized website will provide Monarchs with up-to-date information on modern software, and will also have designated content editors. The latest software will monitor for broken links and the ability for the Valley to follow up with content editors to keep their pages updated. Every college within the LACCD will receive an update and have its web pages migrated by Sensis.
“We have gone through every web page to make sure that the information is still current,” said President Barry Gribbons. “We found that most of the pages are out of date.”
Sensis, a full-service marketing firm will assist with developing and implementing a new college branding strategy, which includes logo development and new software. Valley started working with Sensis this year after previously using a marketing firm called Eldertree. Figures for the development were not disclosed by the Valley, however, $57,000 was slated to be used for the development of the logo by Eldertree. Sensis is one of Australia’s top marketing and advertising companies and will be migrating the web pages. Sensis is best known for owning the White and Yellow Pages in Australia.
The district allocated $1.2 million for marketing and branding purposes. Valley received $145,000 allocated from a grant called California Community College Instutitional Effectiveness Partnership Initiative.
The new website will focus on prospective students and will assist the community in finding information for Valley, such as programs or services. The new website will also feature a fresh new look.
According to the Public Relations Manager Jennifer Borucki, the importance of branding and marketing in a virtual medium has significantly increased, and Valley’s existing logo and branding did not respond appropriately to those needs.
“The new website will incorporate our new logo and our fresh, vibrant palette of colors with a new tagline,” said Borucki. “We are incorporating green and gold into the design of the new website.”
Once the validation of the pages have been approved the website will launch. The website is slated to go live later this month.
“Our new college branding, which includes launching a new logo, tagline, mascot icon and ads, will help us attract more students, highlight amazing academic programs and support services that help our students succeed,” said Borucki. “It will showcase why Valley College is the best community college in the state.”